4/6 Ad management
Sales, not clicks.
Dijital Mecram builds and runs ad campaigns on Google, Meta and TikTok that aim for sales. Every campaign starts with a target, and we report what every lira spent brought back. The ad budget we have managed is over $50 million.
Where it gets stuck
Likes, but no sales
A campaign built for engagement brings engagement. If you want sales, the campaign has to be built for sales.
Tracking is not set up
Without conversion tracking, the platform shows your ad to the wrong people.
The budget is scattered
If the campaign that does not sell stays on, the one that sells cannot grow.
A real campaign
₺167K in ads, ₺3.95M in sales.
One campaign, 12 countries, 327 sales. Every 1 lira spent on ads brought back 23.72 lira in sales on average.
Country by country: how much did 1 lira of ads bring back?
| Country | Sales per ₺1 of ads | Sales |
|---|---|---|
| Austria | ₺72.95 | 21 |
| Canada | ₺38.67 | 41 |
| Australia | ₺26.97 | 94 |
| United Kingdom | ₺18.75 | 44 |
| Netherlands | ₺16.85 | 33 |
| France | ₺16.67 | 12 |
| Sweden | ₺13.59 | 20 |
| Germany | ₺10.59 | 9 |
| Belgium | ₺10.04 | 15 |
| USA | ₺7.60 | 3 |
| Switzerland | ₺7.48 | 9 |
| Türkiye | ₺7.18 | 24 |
Source: Meta Ads Manager. Brand name hidden. Past results are not a guarantee.
See the original Meta screen
What we do
- Google Ads: search, shopping, Performance Max, YouTube
- Meta: Facebook and Instagram
- TikTok ads
- Conversion and sales tracking setup
- Ad copy and creative testing
- Weekly optimisation, transparent monthly report
How we work
Target and tracking
A sales target is set, and conversion tracking is installed and verified.
Small test
A few angles and audiences are tested on a small budget; the one that sells is kept.
Scale
Budget moves to the campaign and market that sells; the rest is switched off.
Common questions
Which platform should we advertise on?
It depends on your product and audience. Google leads for products people search for; Meta and TikTok lead for visual, discovery-driven products. We measure which one sells with a small test and move the budget there.
How much budget do we need?
There is no fixed figure. Budget depends on your target market, sector and growth pace; we draw up a plan for your brand in the first call.
You write to a real person, not a bot.
What happens after you write?
- You write Tell us what you sell and where you are stuck. You don't need a prepared brief.
- We reply A real person gets back to you. No auto-reply, no ticket number, no queue.
- We talk The first call is a diagnosis, not a sales pitch. We look at your ad account, sales figures and competitors together.
- You decide You get, in writing, what needs doing and what it costs. You are not obliged to start.
A free strategy call. A clear offer with no commitment.