6/6 Data and measurement
Every lira, visible.
Dijital Mecram brings your ad and sales data onto one screen: which campaign, which country, which product brought what. Budget and targeting keep improving from that data.
Where it gets stuck
The platforms disagree
Google says one number, Meta another, the till a third. You cannot tell which to trust.
Reports, but no decisions
Dozens of charts arrive, but none says which campaign to switch off.
Data arrives late
A month-end report does not bring back the budget wasted during the month.
A campaign report, in one line.
The first line of the report always answers the same question: what did you spend, and what did you earn?
- You spent
- ₺167K
- You earned
- ₺3.95M
- Sales
- 327
- Countries
- 12
- Every ₺1 of ads
- ₺23.72 in sales
What we do
- Google Analytics and tag setup
- Conversion tracking: site, WhatsApp, forms
- One screen joining ad, site and sales data
- Breakdown by country, product and campaign
- Weekly optimisation decisions
- Simple monthly report: what you spent, what you earned
How we work
Tracking setup
Every source of sales and demand is tagged, and the numbers are checked against actual sales.
One screen
Ad, site and sales data are read in one place, in one language.
Decision
Each week the budget shifts to what sells; a simple report arrives at month end.
Common questions
Which tools do you use?
Google Analytics, the ad platforms' own tracking and, if needed, a report screen we set up for you. The difference is not the tool, it is setting the tracking up correctly.
How often do we get reports?
Optimisation happens weekly and a simple report arrives once a month. If something important changes, we tell you right away.
You write to a real person, not a bot.
What happens after you write?
- You write Tell us what you sell and where you are stuck. You don't need a prepared brief.
- We reply A real person gets back to you. No auto-reply, no ticket number, no queue.
- We talk The first call is a diagnosis, not a sales pitch. We look at your ad account, sales figures and competitors together.
- You decide You get, in writing, what needs doing and what it costs. You are not obliged to start.
A free strategy call. A clear offer with no commitment.